Three Popular Trends for Bakeries to Succeed
Bakeries have a special opportunity with every customer they serve - enjoying a perfectly-frosted, luscious piece of cake can be an uplifting experience that brings an instant smile to the face. Bakeries that continue to reach their customers and provide this value will see improved customer satisfaction and increased sales.
It is crucial for bakers to be knowledgable about top trends in baking so they can adapt their scrumptious sweets and satisfy customer expectations. Here are current trends that will help bring more customers to your business:
- Incorporate floral themes: Floral patterns are very popular in baking right now – tasty baked goods that feature beautiful flowers will draw the attention of any customer. Be sure to highlight vibrant colors and rich pastels, as colorful AND delicious is an irresistible combo in a baked good.
- Embrace social media channels: 80 million Instagram posts include #cake, and your business can take advantage of this sizable following. Use social media to build demand for your delicious cakes, cupcakes, cookies and more. In today's environment, social media is a crucial tool to set your business apart from competitors.
- Offer Limited-Time Specials: Let your creativity shine and provide seasonal baked goods to help capitalize on upcoming holidays. Showcasing pumpkin pies in October or eggnog muffins in December creates demand to try the item before the holiday passes, or be forced to wait another full year.
Keeping customers coming back for more relies on delicious flavor and ideal texture in every bite, and Buchmann Eggs has what you need. We supply all the essentials for quality cakes, cookies, muffins, and more. From fresh eggs to flour, our team is committed to providing the highest-quality ingredients to help YOU produce the best baked goods in town!
Buchmann Eggs is your partner to get ahead of all the top trends in baking and serve your customers what they are craving!
Information courtesy of GNT USA, Inc.
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